Fans and sport stadiums, close friends
Sport arenas have become more of an experience. In a family, a son might want to go to a football game to take a picture with his favorite player. Friends can hang out at great restaurants nearby the stadium. Or companies can use the VIP Lounges on a day without games.
The goal is to attract the most amount of people and help them enjoy their time at the event, either with the sport or any other event, and as a result the rise of the teams incomes. This change means that play must be moved from the field to a facility.
In the United States and Europe, some leagues/teams are orientating their business so that larger number of fans go to the stadiums and enjoy the experience outside the of the game and for a longer time.
Living a lifetime experience and sharing it
San Francisco 49ers new arena, Levi’s Stadium, is just beautiful, featuring Wi-Fi system with more than 400 miles of optical fibre and cable to allow data transmission with a speed of 40GB per second and more than 1.200 Wi-Fi access points for fans.
Teams are also creating encompassing apps. For example, the 49ers created two special Apps for this year’s Super bowl. These apps were, Road to 50 and Super 50 Stadium App (both for iOS and Android devices).
Sharing the experience
The app mentioned first had all the information surrounding the sport (video, images, highlights…) so that fans would not miss any of the action. The second appl was designed for the spectators at the stadium to have 2.000 beacon points to know their location in the stadium map or buy products or food in the nearest shops inside the facility.
HD Screens are also placed in arenas, to give better information and entertainment, as well as an attractive commercial option for advertisers and sponsors, for example at Azteca stadium in Mexico.
There are also corporate websites created exclusively for the stadiums and that are independent to the clubs that own them, to give a more information on their services. An example is Allianz Arena, Bayern Munich’s famous stadium.
Entertaining, making the spectators the centre of attention, creating contests such as the famous kiss-cam, or exclusive spaces such as a Valencia’s CF recent action in which they converted a car in an exclusive VIP Lounge, or even preparing activities for the youngest fans (such as videogames). All of these are just examples that help fans to enjoy their experience, such as Texas Rangers do in the MLB.
In the end, arenas have become more than a place to just watching sporting events at. The development of new technologies will be the best way of attracting fans to the stadium and allowing them to enjoy and share their experiences, which will bring new business opportunities for teams.
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