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#Euro2016 has an official football, sponsors, very original activations at stadiums, very strict security laws and even an “official drinking cup” to use at stadiums. However, such an important championship always generates situations, actions and events that become really popular. Official sponsors and brands in general have prepared for this event, actions, events, promotions, offers... with a main goal: become viral. The investigating agency, OMD, has created a...

#Euro2016 has an official football, sponsors, very original activations at stadiums, very strict security laws and even an “official drinking cup” to use at stadiums. However, such an important championship always generates situations, actions and events that become really popular. Official sponsors and brands in general have prepared for this event, actions, events, promotions, offers... with a main goal: become viral. The investigating agency, OMD, has created a...

Get ready to hear the words “immersive experience” everywhere in the coming years! This will be the brand new phrase used to describe the new audiovisual formats that have just arrived on the web and that you can already find on sites like Youtube and Facebook. You no longer just have to imagine being at a basketball match played on the other side of the planet, or what...