Rugby is a religion in UK and even more when we are talking about RBS 6 Nations Championship. Having the opportunity to form part of a Wales – England means living an experience that goes beyond sport.
The event itself creates an atmosphere that transforms the show into business, surrounding it with an aura that generates engagement, exceeding by far the merchant part of the event. This is an example of an Always’ hospitality project reaching what our client was looking for, engagement. Just check how the assistant enjoyed and lived the experience.