BBVA IN THE DAVIS CUP
BBVA wanted to develop a Public Relations Plan with their territorial clients, coinciding with the Davis Cup Final that was held in Seville in 2011. They were willing to do this as a activation of their strategy of creating “Experiences” around special events.
Always designed for this event a series of personalised solutions, based on our proper Event Managament and Production Methodology. After the client’s briefing presentation, we studied their needs and goals for the event and we proposed an event full of sport spectacle and sensations in Seville.
The guests did not miss any of the Finale’s action, enjoying all of the matches and Spain’s final Championship. Furthermore, they could enjoy of a complete experience, including some Seville’s gastronomic degustation, luxury accommodation and all the necessary services that would ensure that our client’s clients would enjoy some days in an exclusive atmosphere.
- Always Area: Always Events
- Category: Designing events and experiences
- Client: BBVA
- Date: December 2011